Contributed as a Data Processing Analyst to the development of the largest omnichannel consumer panel in the U.S., through NielsenIQ’s strategic partnership with Fetch Rewards. This initiative expanded NIQ’s ability to capture and process omnichannel purchase behavior across thousands of retailers.

Contributed to the successful launch and rollout of Full View™ – Measurement, a next-generation omnichannel CPG analytics solution that expands NIQ’s xAOC platform. This initiative integrated comprehensive data from digital, physical, and club channels to offer unparalleled visibility into retail performance.